An honest look at Xero, MYOB, QuickBooks, spreadsheets, and Franked — so you can choose the right tool for your reselling business.
Xero is excellent for traditional businesses: invoicing, bank reconciliation, payroll, and financial reporting. It's widely used in Australia and many accountants recommend it by default. For resellers, it has real gaps: no eBay or Depop import, no per-item COGS tracking, and it requires accountant setup to use properly. Pricing starts at around $29/month for the Starter plan, which has transaction limits.
MYOB is a trusted Australian platform, particularly strong for businesses with payroll needs. Like Xero, it has no native reselling platform integrations. The interface is more dated than Xero's, and for solo resellers it's expensive relative to what they need. QuickBooks Online is solid for general accounting with good bank feed imports. It's less popular in Australia than in the US, and like the others, has no understanding of reseller-specific workflows.
Spreadsheets are free and flexible, which is why most resellers start there. They work at low volume. At 50+ sales per month across multiple platforms, the manual data entry, reconciliation, and error-checking become a genuine time drain.
Franked is built from scratch for the Australian reseller market. It's the only option with direct eBay and Depop platform imports, per-item COGS tracking, and fee reconciliation built natively into the product — at pricing designed for resellers rather than traditional businesses.
Purpose-built
Every feature in Franked exists because resellers need it — not because it's on the standard accounting software checklist.
Direct eBay and Depop imports — no CSV exports, no manual data entry, no third-party connectors.
Track cost of goods at the listing level — a feature no general accounting software offers natively.
Built with Australian tax requirements in mind — income tracking, expense categorisation, and reporting that works for the ATO.
Priced for resellers, not enterprises. No $29+/month fees for features you don't need.
FAQ
Most Australian resellers currently use spreadsheets or nothing at all. A minority use Xero or MYOB, usually because their accountant recommended it. Franked is purpose-built for Australian resellers and addresses the specific gaps that general accounting software can't fill.
Xero can be configured to track eBay income, but it requires manual setup, lacks native eBay integration, and has no built-in concept of per-item COGS tracking. For eBay sellers with significant volume, Xero creates more work than it saves.
Franked is designed to connect directly to Depop and other reselling platforms. General accounting tools like Xero, MYOB, and QuickBooks have no native Depop integration.
The key features to look for are: direct imports from your selling platforms, per-item cost of goods tracking, automatic fee reconciliation, Australian tax compliance, and pricing appropriate for solo and small resellers.
Be the first to access Franked when we launch. Founding member pricing for early signups.