Clothing is Australia's biggest reselling category. Here's how to compete profitably and manage the business side.
Clothing is the most popular reselling category in Australia for good reason: low entry costs (op shop sourcing from $2-15 per item), broad demand across all demographics, lightweight shipping, and the growing sustainability movement driving buyers to secondhand fashion. Margins can be excellent — a $5 op shop find selling for $60+ on Depop is not uncommon.
Depop is ideal for trendy and vintage fashion targeting younger buyers. eBay covers all clothing categories with the broadest audience. Facebook Marketplace works well for bulk lots and local sales. The platform you choose should match your niche: designer and vintage on Depop, branded and general on eBay, casual and bulk on Facebook.
Op shops are the primary source — look for quality brands, interesting patterns, and items in excellent condition. Learn to identify valuable labels quickly. Price based on eBay/Depop sold comparisons, not original RRP. Factor in fees and postage to ensure each sale is genuinely profitable.
When clothing reselling becomes regular and profit-driven, it's a business. Declare income and claim deductions for fees, postage, packaging, and COGS. See our Depop reselling guide and vintage reselling guide for category-specific advice.
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