From your first op shop find to your first eBay sale — here's how to start reselling in Australia the right way.
Reselling is the practice of buying items at a lower price and selling them at a higher price — typically through online platforms. In Australia, reselling has grown into a thriving community of side hustlers and full-time entrepreneurs who source from op shops, markets, clearance sales, and online platforms, then sell through eBay, Depop, Facebook Marketplace, and more.
The best resellers specialise. Rather than selling anything and everything, pick a category you know (or are willing to learn about): vintage clothing, sneakers, electronics, books, sporting goods, or toys. Specialisation lets you recognise value quickly when sourcing, price accurately, and build a reputation with buyers. You can always expand later.
Australian resellers have excellent sourcing options:
eBay is the largest reselling marketplace in Australia with the broadest buyer base. Depop is ideal for fashion and vintage clothing, particularly with younger buyers. Facebook Marketplace is best for large or bulky items sold locally. Each platform has different fees, audiences, and selling styles — many successful resellers use multiple platforms simultaneously.
The biggest mistake new resellers make is treating the business side as an afterthought. From your very first sale, you should be tracking what you buy, what you sell, and what fees you pay. Apply for an ABN if you intend to make this a regular activity. Open a separate bank account for your business. And start learning about your tax obligations early — not at the end of the financial year.
Good habits established early will save you enormous headaches later. See our bookkeeping guide for resellers for a complete setup walkthrough.
Franked is built specifically for Australian resellers. Join the waitlist to be first when we launch.