Best Platforms to Resell on in Australia in 2026

Platform Overview

Australian resellers have more platform options than ever. Each has distinct strengths:

• eBay: Largest audience, all categories, 12-15% fees, best for general reselling
• Depop: Fashion-focused, younger audience, ~13% fees, best for vintage/streetwear
• Facebook Marketplace: Local sales, no platform fees, best for bulky items
• Gumtree: Local classifieds, minimal fees, good for furniture and vehicles
• Etsy: Handmade and vintage focus, global audience, ~15% total fees
• Shopify: Build your own store, monthly subscription, best for brand-building
• Amazon: Growing in Australia, FBA option, best for new retail products

Choosing by Niche

Your product category should drive platform choice: clothing and fashion sellers should prioritise Depop and eBay. General resellers should start with eBay. Furniture flippers do best on Facebook Marketplace. Handmade and artisan sellers should consider Etsy. And high-volume sellers of new products should look at Amazon FBA.

The Multi-Platform Challenge

Selling on multiple platforms maximises your reach but multiplies your accounting complexity. Each platform has different fee structures, payout schedules, and reporting formats. Consolidating income across platforms is the single biggest bookkeeping challenge for multi-platform resellers. See our eBay vs Depop comparison and multi-platform tax guide for more detail.