Two very different platforms, two very different audiences. Here's how to choose — or how to use both.
eBay is Australia's largest online marketplace with over 10 million active buyers. It supports every category — clothing, electronics, collectibles, homewares, auto parts, and more. eBay offers both auction and Buy It Now formats, has robust seller protections, and its search algorithm favours sellers with good metrics. The audience spans all demographics, making it the safest default platform for most resellers.
Depop is a fashion-first platform with a younger, trend-conscious audience. It excels for vintage clothing, streetwear, and curated fashion. The social features (followers, likes, community) create engagement that eBay lacks. However, Depop is essentially limited to fashion and accessories — if you sell electronics or homewares, it's not for you.
eBay's total fees typically run 12-15% of the sale price. Depop charges approximately 13% total (10% selling fee plus payment processing). The difference is marginal, though eBay's promoted listings fee (if used) can push costs higher. Both platforms' fees are fully deductible business expenses.
Many successful Australian resellers use both — listing fashion items on Depop and eBay simultaneously, while keeping non-fashion items eBay-only. The accounting complexity increases when you sell across platforms, as you need to consolidate income and track which platform each sale came from. See our guides on eBay fees and Depop fees for platform-specific accounting details.
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