Flipping & Sourcing

How Much Can You Actually Make Reselling in Australia?

The reselling income figures on social media aren't always realistic. Here's an honest look at what Australian resellers actually earn.

Realistic Income Ranges

Let's cut through the social media hype with realistic net profit figures:

  • Casual (5-8 hrs/week): $200-500/month. 10-20 items listed, single platform, local op shop sourcing.
  • Part-time (10-20 hrs/week): $1,000-3,000/month. Multiple sourcing channels, 40-100 active listings, two or more platforms.
  • Full-time (30-50 hrs/week): $4,000-8,000+/month. Hundreds of listings, optimised processes, potentially with staff.

These are net profit figures — after COGS, fees, postage, and all expenses. Revenue figures are 2-3x higher.

What Drives the Difference

The gap between $500/month and $5,000/month comes down to volume (items listed and sold), margin (spread between buy and sell price), and efficiency (time per sale). Improving any one dramatically lifts income. Most resellers hit a ceiling around $2-3k/month until they systematise their operations.

Costs Many Resellers Forget

Platform fees (10-15% of every sale), postage and packaging ($10-20 per item), petrol for sourcing, unsold inventory losses, your time (opportunity cost), and tax (30-45% of net profit depending on total income). See our P&L guide and COGS guide for proper tracking.

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