The reselling income figures on social media aren't always realistic. Here's an honest look at what Australian resellers actually earn.
Let's cut through the social media hype with realistic net profit figures:
These are net profit figures — after COGS, fees, postage, and all expenses. Revenue figures are 2-3x higher.
The gap between $500/month and $5,000/month comes down to volume (items listed and sold), margin (spread between buy and sell price), and efficiency (time per sale). Improving any one dramatically lifts income. Most resellers hit a ceiling around $2-3k/month until they systematise their operations.
Platform fees (10-15% of every sale), postage and packaging ($10-20 per item), petrol for sourcing, unsold inventory losses, your time (opportunity cost), and tax (30-45% of net profit depending on total income). See our P&L guide and COGS guide for proper tracking.
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