Depop's community is passionate about sustainable fashion. Here's how Australian sellers can get their first sales.
Download the Depop app and create an account. Choose a username that reflects your aesthetic or niche. Write a bio that tells buyers what you sell and what makes your shop unique. Add a profile photo. Link your bank account through Depop Payments to receive payouts. Your shop's visual consistency matters — Depop buyers browse shops like social media profiles.
Photography is paramount on Depop. Take photos in natural light with a clean background — flat lays or modelled shots both work. Show the item from multiple angles and photograph any defects honestly. Write descriptions with relevant keywords, measurements, brand, material, and condition. Include hashtags that Depop buyers search for. Price competitively by checking what similar items sold for recently.
Most Australian Depop sellers use Australia Post. Set up a MyPost Business account for discounted rates. Small and medium satchels cover most clothing items ($8-12 tracked). Always use tracked postage — it protects you if a buyer claims non-receipt. Factor shipping into your pricing strategy to maintain margins.
List frequently — Depop's algorithm rewards active sellers. Engage with the community by liking items, following shops in your niche, and responding quickly to messages. Share your listings on Instagram. Offer bundle discounts to encourage multiple purchases. Once you start getting reviews, your shop's credibility builds. See our Depop tax guide and Depop fees guide for the business side.
Franked is built specifically for Australian resellers. Join the waitlist to be first when we launch.